Watch: Meet the Godfather of Snowboarding

meet the man who invented snowboarding
Courtesy: Burton Snowboards

Jake Burton Carpenter (1954-2019). A name not many people outside snowboarding circles will recognise. But for those in the know, he’s utter royalty. A legend. An inspiration.

That’s because Jake Burton Carpenter invented snowboarding as we know it today, taking his favourite toy and turning it into an international sport and cultural phenomenon.

Dear Rider is an upcoming film that tells Jake’s story. Everything from designing his first snowboard through to the sport bursting onto the world stage at the Winter Olympic Games.

Watch the trailer below.

 

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