Here at Wired for Adventure, we believe that adventure is about mindset as much as it is about location. Whether you’re taking your first steps on a well-worn Lake District trail or navigating an off-grid expedition across the Darien Gap, if you feel like you’re on an adventure, then you’re on an adventure.
That’s why we’ve launched the Adventure Product of the Year Award, to recognised innovative products that empower people to explore more, travel further, and embrace adventure, whatever that looks like.
What we looked for
When selecting our winner, we looked for products that:
- Encourage exploration, whether on a weekend getaway or a major expedition.
- Offer real-world performance, with durability and innovation at their core.
- Provide accessibility, making adventure more attainable to more people.
- Have been tested by real people in varied conditions.
This year, we considered a range of products, from technical outerwear and camping gear to cutting-edge travel tech. But one product stood out, not just for its versatility, but for its ability to inject adventure into every single day.
Introducing the WFA Adventure Product of the Year 2025
For our inaugural award, we’re excited to announce that CamperKing, the UK’s largest Volkswagen campervan converter and retailer, is the WFA Adventure Product of the Year for 2025.
Based near Banbury in Oxfordshire, CamperKing has built a reputation for transforming standard VW vans into adventure-ready homes on wheels, opening up a world of possibilities for explorers of all kinds.
Why CamperKing?
The van life movement has exploded in popularity in recent years, and for good reason. The ability to travel in your own terms and waking up to a mountain sunrise on overlooking a remote beach is a game-changer. But not all campervans are built equal.
After testing CamperKing’s lineup in the Alps, around the UK, and on long-haul road trips across Europe, we found their vans struck the perfect balance between practicality, comfort, and rugged capability. Models like the Pursuit, designed for multi-activity adventurers, and the Monte Carlo, built with luxury touring in mind, offer exceptional craftsmanship and versatility.
Beyond the vans themselves, CamperKing’s customer service and buying experience are superb. A visit to their impressive Banbury HQ gives you access to expert advice, hands-on demonstrations, and a chance to see the conversion process up close.
A word from the winner
Speaking about the award, Spencer Grey, Managing Director of CamperKing, said: “We are thrilled and deeply honoured to have our CamperKing product named Adventure Product of the Year 2025. This recognition is a testament to the passion, innovation, and hard work we’ve invested into our brand. With a new state-of-the-art factory, cutting-edge production designs, and the launch of our next-generation campervans this year, we’ve committed ourselves to redefining the campervan experience. To be acknowledged this way is incredibly rewarding and motivates us to continue pushing boundaries in the years to come.”
While there were many strong contenders, CamperKing’s commitment to quality, innovation, and adventure accessibility made them a standout choice for our first Adventure Product of the Year award. Their campervans open up endless opportunities for exploration, whether you’re heading off for a weekend escape or embarking on a cross-continental road trip.
To find out more about CamperKing and their range of vans, visit their website here.